It’s not what you think.
Regardless of the profession, regardless of online or offline your business is in capture and follow up.
Capturing the lead is one of the most important piece of your business and yet offline and online marketers fail to recognize its significance.
Most people may be interested in your product or service and because or life issues are not ready to buy at the moment they see your offer.
The lead capture process is done so you can continue to follow up with that person by providing them with content they are interested in or in need of or desire. This way you can build a relationship and ultimately gain a customer or client.
Learn the basics of lead capture by going here